Marketing and Publicity
Are you planning to launch a production or a new initiative? Creating awareness and developing interest among the right target audience with appropriate communication techniques, is an integral part of marketing your artistic initiative. We can help you in planning and executing a marketing and publicity approach that works for you.
Here’s a snapshot of the specific areas we can help:
- Social Media Marketing (Facebook, Twitter, Instagram)
- Website
- Collaterals
- Email Campaigns
- Media & Blogger
Digital Media Training
Do you find it a challenge to meaningfully interact with your audience on social media? Are you looking for ways to reach out to new audience segments or promote your event? We are here to help you not just learn the ropes of digital media but also effectively translate the learning into action, keeping in mind your artistic sensibilities.
We offer digital media training programmes for Artistes and Arts Organisations, that will equip you with essential skills in the following areas:
- Creating and Managing Social Platforms (Facebook, Twitter, Instagram, Pinterest and YouTube)
- Building your Audience Through Social Media
- Facebook Advertisements
- Measuring and Monitoring Tools
- Email Campaigns
- Introduction to Blogs and how to leverage the power of blogging
Audience Development
Needless to say, audience play a crucial role in an arts organisation’s success and in keeping art forms alive. Audience development is an ongoing process that involves developing initiatives that meet the needs of existing audience and build strategies to reach out to newer ones. If you are looking to expand your audience base, we will work with you to understand your specific objectives and identify initiatives to help build an outreach plan to achieve your audience development goals.
Strategic Planning
We provide strategic consulting for arts and cultural organisations, and artistes, to help develop goals that align with their mission, build actionable roadmaps and plans, and drive focus towards measurable impact. We offer support in the following areas:
- Marketing, Communications and Branding Strategy
- Personal Branding & Identity for Artists
- Strategic Advisory for Organisational Planning and Development
- New Initiatives – Strategy & Implementation
Festivals, Grants & Residencies
We understand that an integral part of your artistic journey is exploring new avenues across geographies, developing sustainable artistic initiatives as well engaging in learning processes. We can help identify opportunities and develop applications for grants, festival performances and residencies.
Festival Management
From concept to execution, we can work with you to curate and manage festivals. Here’s a snapshot of the specific areas we can help:
- Planning, Curation & Management of the festival
- Staging, audio-visual and production for the event
- Marketing & PR
- Event Production Management
- Stage Management
- Logistics and Operations
Production Management
We manage end-to-end, the planning and presentation of productions for local and international artists. From conceptualizing to programming, to production and logistics, we facilitate and manage these activities and ensure that the artistes and audience have a seamless experience.
Here’s a snapshot of the specific areas we can support:
- Venue Management
- Supplier/Vendor Management
- Ticketing
- On-Ground Event Management
- Marketing and Promotions
- Logistics and Operations
- Stage Management