How to Choose an Artist Manager

Key Factors to Consider Before You Make the Decision

For many artists, the idea of bringing someone into the inner workings of their creative journey can feel both hopeful and terrifying. The right manager can be a game-changer offering clarity, structure, and access to opportunities that sometimes artists may not be able to reach on their own. But handing over even partial control of one's career, communications, calendar, and sometimes even finances, is not an easy decision. There is often a delicate balance to strike, finding someone who not only understands the artist’s vision but also respects their process and acts as a genuine collaborator. Here are a few key pointers to keep in mind when hiring an artist manager.

Here are five key factors to consider when hiring an artist manager, with deeper insights:

1. Understanding Your Art Form &Vision

A great artist manager is not just someone with just business acumen, but someone who also has deep appreciation and understanding of your artistic discipline. Whether you are a

musician, dancer, or visual artist, they must grasp the nuances of your craft, industry

trends, and what makes your work unique. This ensures they can represent and advocate for you authentically, make strategic career decisions, and connect you with the right

opportunities.

2. Excellent People Skills & Reasonable Sector Knowledge

Your manager will interact with a wide range of people, producers, clients, media,

sponsors, and other artists. They must be dynamic, persuasive, and diplomatic,

handling difficult conversations and negotiations with ease. Strong industry

connections are a plus, as they can open doors to new collaborations, funding

opportunities, and performance or exhibition platforms.

3. Calm & Composed in High-Pressure Situations

The arts world is unpredictable, last-minute changes, cancellations, financial

pressures, and creative conflicts are common. A strong manager remains steady,

solutions-focused, and confident even in crisis situations, ensuring that setbacks

do not derail your career. They should be quick to problem-solve and keep you

focused on your craft while they handle the challenges.

4. Highly Organized & Strong Time Management

A manager oversees schedules, contracts, promotional activities, and financial

matters. They should be able to juggle multiple responsibilities efficiently, ensuring

you never miss a deadline, opportunity, or legal obligation. A well-organized

manager helps streamline your career, giving you the freedom to focus on your

artistry without worrying about logistics.

5. Trustworthy, Ethical & Invested in Your Growth

Your manager will have access to your finances, personal brand, and long-term

career plans. Integrity is non-negotiable. They should be transparent, honest, and

genuinely invested in your success rather than just looking for quick financial gains. A

great manager sees your career as a long-term journey and makes decisions that

align with your artistic and professional goals.

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