FIVE Super-Simple Social Media Tips for Artistes
Try these five simple tips to engage better with your audience and build new audiences.
1. Twitter Lists
Twitter lists help save a lot of time in identifying and locating people for a specific purpose. You could create categories like – music labels, venues, blogs, journalists, art connoisseurs etc. All you have to do is go through the people you follow on Twitter and add them to your custom lists. The person you are adding to a specific list will get a notification, so ensure the name of the lists is interesting and relevant. Creating these lists helps organise your tweets better, and ensures that you don’t miss the updates from the people who matter to you.
2. Call to Action Button Facebook
Adding a call-to-action button on your Facebook fan page is a simple addition but could make a huge difference for your audience engagement. This button could link to your website, your app-store to make purchases, connect with you if someone wants to book a show, a link subscribe to your newsletter or updates etc.
3. Trending Hashtags
We know that posting regularly on social media is important to connect with your audience. We, perhaps also understand that hashtags are essential to increase the visibility of posts. However adding relevant hashtags that are trending on that particular day or for a specific time period will increase your chances of being seen by new audiences. So do a bit of dynamic research on hashtags that are trending (and relevant to your content) before you publish your post. Here’s a link that gives you some of the top trending generic hashtags for 2017.
Geo-Tagging your photos on Instagram helps create context to your content. For example, if you are performing in a specific venue, you could geo-tag the location, which will create more interest to the audience in that particular area.
5. Scheduling Posts
As an artist you are probably on the move most of the time. If you are handling your social media profiles, trying to publishing content exactly at the time that your audiences are online, might not be practical. That’s why scheduling tools come in handy. Tools like Buffer, Hootsuite, SproutSocial etc., help schedule posts for a future time across different social media platforms and are simple to use.
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