I. WHAT IS ARTS MANAGEMENT Arts Management also called Arts Administration is a specialised field where management and business functions are applied in the world of arts. It combines the tools of business such as management, marketing, strategic and financial planning, fundraising, audience building and community outreach – facilitating effective functioning of arts entities.
II. WHAT ARE ARTS ENTITIES?
Performing Arts Organisations Arts Venues, Galleries, Museums, Libraries, Arts Collectives etc.
III. WHAT IS THE ROLE OF AN ARTS MANAGER?
Arts and Cultural organisations need arts managers who are passionate about the arts and their work. Arts managers come from varied fields including marketing, humanities, journalism, business etc. What really makes an Arts Manager effective is the skill sets and professionalism that they bring to facilitate the efficient functioning of artists and arts organisations both as an artistic and business entity.
a. Following are a few examples of roles Arts Managers facilitate for arts organizations & artistes :
Curate, plan and organise performances & festivals
Develop new projects and initiatives
Strategizing and executing marketing and publicity initiatives
Write grants and fundraising for specific initiatives
Plan and manage financials and budgeting
Administrative and operation support for venues, arts organisations and artistes
Strategic planning and development for organisations
Content writing & designing
Strategizing and planning new initiatives and executing the same
b. Below are a few key skills required for Arts Managers
A passion for the Arts
Communication and interpersonal skills
Business and/or Creative Writing skills
Organisational & Time Management skills
Marketing and Audience Development mindset
Ability to work with diverse teams and stakeholders
Ability to work in dynamic environments
IV. ARTS MANAGEMENT IN INDIA
The Arts Management in the Indian Performing Arts sector is evolving. While the role of arts manager is not yet clearly defined, there are multiple organizationz and individuals across the country working towards furthering the performing arts and the arts management sector through capacity building initiatives, learning programmes, fellowships and more. ArtSpire also recently launched the “ArtSpire Mentorship Program” to train and nurture skilled Arts Managers for the Performing Arts sector in India.
Following are broadly the goals of arts managers in the Performing Arts:
Build new audiences for the Arts
Make Indian Performing Arts and Artistes sustainable
Create platforms for arts and audiences to connect and engage
Create avenues nationally and international for the Indian Performing Arts to be presented
Provide avenues for students and individuals to explore arts through a business perspective